Against the Tide embodies the bold and untamed spirit of the Australian way of life. Born amidst the rugged coastlines and iconic landmarks of Australia, our brand celebrates the thrill-seekers and adventurers who choose to carve their own path, regardless of the currents. Inspired by the vastness of the Australian ocean and the resilience of its people, our surf brand encourages individuals to live life on their own terms, embracing the freedom and excitement that come with each wave. From the golden sands of Bondi Beach to the majestic cliffs of Great Ocean Road, "Against the Tide" invites you to explore the beauty of Australia's coastline while embodying the true essence of living authentically and fearlessly.